Area Spring 2021 Ready-to-Wear Collection

0


“We can do easy, but it still feels like a punch in your face,” smirks Piotrek Panszczyk over a Zoom call. Beckett Fogg, his Area co-founder, is smiling in her own Zoom square. The pair are presenting their second see-now-buy-now ready-to-wear offering, a total trip of glitz, Dadaism, and some Margiela-esque subversions. The “easy” Panszczyk is speaking of is a scan of the brand’s many crystal pieces that has been digitally manipulated and printed on mesh and denim. The result is a selection of stretchy bodywear and loose jeans that have all the camp and glory of a full-body crystal Area piece at a fraction of the cost—and double the comfort.

Unlocking the ability to offer the full Area proposition—bitchy, hot, catty space diva—has opened up a new galaxy of creative potential for Panszczyk and Fogg. The more conceptual pieces take the idea of duality, two ideas swirling together, and represent it literally in a spiral of fabric on bosoms and blazers. Models wear full face masks and giant crystal bow headbands, their feet tucked into platform disco-inspired clogs. Paul Kooiker’s surreal photography only makes the Area proposition look all the more appealing: at once nostalgic (sort of Dada; sort of AREA, the infamous nightclub), but also of our time (indoors, manic, brimming with self-expression). There’s a freedom in Area’s new path forward of fusing comfort, creativity, and e-commerce. The customer is always right—and the customer, Panszczyk and Fogg report, really wants Area.



Source link

Comments

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More