Brand Manager at Yazoo Nick Higgs explained the new Choc-Orange Yazoo drink further saying that, “Brits have been enjoying Yazoo for over 30 years, so we know we’re getting something right. We want to continue delighting consumers with taste-driven, refreshing milk drinks that also offer greater choice, variety and excitement to shoppers. Our market research identified chocolate orange as a trendy, future flavour – 32% of consumers wanted to see the variant on shelves – so we listened. We’re sure that shoppers will love the merge of citrus and chocolate, it’s such a classic combination that will bring nostalgia and fun to flavoured milk in a way like never before.”