Taking these psychological elements into account, the module jumps into the three pillars of cracking the leisure code: Catalyzation, Tribalism, and Multisensation. The Catalyzation segment of the video covers the consumer desire for self-improvement, citing examples such as the trend of sober curiosity and the Low-ABV Brew insight report, which shows how alcohol brands are adapting to the increasing number of sober consumers.
The Tribalism pillar showcases the importance of community-building and connectedness through examples such as the Anti-Loneliness insight report, which covers products and services designed to foster connections and networking, providing streamlined solutions to reduce loneliness over time.
For more information on The Psychological Drivers of Leisure, check out Trend Hunter’s Free 2023 Trend Report.
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