Spotted: Italian design company Fornasetti has unveiled a new website that offers a renovated digital retail experience, alongside insights into the brand’s imaginative nature.
Created in collaboration with business and e-commerce strategist The Level Group and creative agency Frank Studio, Fornasetti lovers can now buy the creations from all over the world. From furniture to porcelain, accessories and more, the website brings together nearly a thousand of the brand’s products onto a single online shopping platform that can be accessed globally.
Everything is still made strictly by hand in the Milanese atelier, in limited annual editions.
Fornasetti furniture has the uncanny ability to transform surfaces into artistic canvases that depict parallel worlds. In the same imaginative atmosphere that permeates the Fornasetti stores in Milan or London, the digital store and catalogue aim to transport visitors into the world of Fornasetti by presenting the breadth of the atelier’s work and imagination.
“The common thread that binds every part of this digital universe is the constant call to the imagination,” say the Fornasetti team.
The site also includes stories about the history behind the designs and the company, which was founded by Piero Fornasetti in the 1950s and now follows the artistic direction of his son Barnaba.
Written By: Katrina Lane