Hair Brand-Backed AR Lens : TRESemmé and Snapchat

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As a leading sponsor of NYFW, TRESemmé recently joined forces with Snapchat to create an AR lens that brings the latest hair trends from the runways to your home. The new lens features fall’s forecasted hair trends. Users can try on one of the looks in front of a backstage makeup mirror, from the’ wet hair’ look to the braided pony. A three-step process uses a range of TRESemmé’s salon-quality products to create the brand’s look.

The brand also partnered with several Canadian fashion and hair influencers to develop short video demos of these looks in real life. The content lives across Instagram, TikTok, and a campaign landing page where Canadians can be inspired by the looks and find all the products to recreate them at home.

Image Credit: Shutterstock



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