The vehicle imagines a collaboration between K-pop artists and the automotive brand, and maintains a feminized aesthetic that is inspired by girl group Blackpink. The compact car would have a two-seater design along with signature black and pink details for avid fans to admire when seeking out a way to show off their prowess to onlookers on city streets.
The conceptual Hyundai BLINK vehicle highlights a feminized design that is youthful and fun, which would help the brand to speak to a different consumer base than the ones they usually target.