Mischievous Candy Campaigns : candy campaign

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There’s a new candy campaign from Sour Patch Kids and it speaks specifically to mischievous Tik Tok users who are gearing up for April Fool’s Day fun and are interested in potentially earning a cash prize in the process. The brand is launching a Sour Patch Prank Fund to reward fans for the pranks they pull, and $1,000 will be randomly given to 25 lucky participants.

Kids of all ages are invited to participate in the sweepstakes by following the brand on Tik Tok and including the #SourPatchPrankFund #Sweepstakes tags in their short prank videos. To inspire mischievous pranksters, the brand is working with five creators on the platform to support this playful tradition in a sweet and rewarding way.



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