My Little Mascara Club only shares mini mascara and this is an intentional decision that helps to reduce packaging waste and show off the formula to the fullest. As My Little Mascara Club founder Christie Kerner says, “Traditional sized mascara tubes are simply too big. Mascara is a wax-based substance and it dries out with repeated exposure to air – hence the clumping problems we all know.”
The compact size of the tube also makes it easier to use, as the hand is closer to the point of application.