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Brooklyn-based imprint MSCHF introduces its latest cheeky project in the form of a luxury perfume dubbed the Eau de Industrie. It is a fragrance that is developed with inspiration from WD-40, creating a perfume that is modeled after the industrial lubricant.
It is now available to shop online on the company’s website for the price of $48 per bottle and it aims to recreate the smell of WD-40. It also uses notes of oud, jasmine oil, as well as rose petals. The branding of the perfume is also just as playful as it looks like an industrial tool itself. It has a unique nozzle at the top to reference the industrial theme and a blue metallic body.
Image Credit: MSCHF