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Swedish zero sugar snack and ice cream brand Nick’s is launching its premium protein bars in the United States and they promise to appeal to those who are looking for full-flavor experiences without an excess of sugar or carbs. The Swedish-style snack bars make the most of alternative sweeteners and they provide the experience of a candy bar thanks to crunchy ingredients like peanuts and chocolate coatings.
Ultimately, the brand is on a mission to introduce more of its products to the US, as it makes everything from pasta and candy to drink mixes, all of which appeal to those who are looking for low-carb options. In Sweden, the brand sells protein bar flavors like Protein N’ Brownie Crisp and Protein N’ Peanuts.