The Best Shampoo to Try in 2021, According to Your Hair Type


The best new shampoo options recreate the salon experience without their user having to step foot outside. “Salon stylists are known to cocktail shampoos to benefit that particular head of hair,” Dhairius Thomas, the hair artist whose work has helped define SavageXFenty’s runway shows, explains. “Now, you now can achieve that same result with just one product.”

Jenna Perry, who Dua Lipa and Bella Hadid turn to for custom color, is particularly familiar with bringing the salon experience home. “I often do house calls for my clients, and it’s always a funny moment when I have to ask them to lay on the kitchen counter in order to wash their hair!” When choosing a cleanser, she has a motto: “Treat your hair like you would your skin. When the seasons change, our hair has different wants and needs.” Los Angeles native Iggy Rosales, hair stylist to celebs like Kali Uchis and Paris Hilton, suggests that identifying what your needs, today, is step one. “Do you have colored hair? Do you have breakage? Do you use heat on your hair?” he asks. “This will allow you to pick the perfect cleanser for your hair type and give you the best results.”

Mirroring our current lifestyles, our hair needs are ever-changing. “The pandemic has had an effect on the hair care industry—concerns about hair loss have been on the rise,” says P&G hair scientist Dr. Jeni Thomas, Ph.D., who founded KeepItAnchored to help calm oxidative stress shown to cause excessive hair loss. “A study we ran indicated that 40% of women say their hair is showing more signs of stress during COVID than before.” According to Naeemah LaFond, Amika’s global artistic director, ingredients have become an even larger focus in the past year as well. “Reading labels and looking for shampoos with not only healing and reparative claims, but also the powerful ingredients to back those claims is how we should always shop for our haircare,” she says. “You should always look for particular ingredients in products based on your hair concern.”

Below, five hair experts on the best new shampoo to consider weaving into your 2021 routine.

Reactive Scalp

Jupiter Balancing Shampoo

Waterless or bar shampoos are gaining popularity as an eco-friendly option thanks to their lighter packaging and shipping footprint. Plus, ingredients like avocado oil work just as well when activated in the shower. “The fatty acid-filled avocado oil is super penetrative and won’t just sit on your stands and weigh them down,” says LaFond. “Avocado oil smooths and seals the strand, locking in the moisture that is needed for preventing breakage. When your hair is healthy, shiny, and moisturized, your styles will look better and last longer.”

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