Standouts include musician Post Malone’s virtual in-game concert in celebration of this year’s Pokémon Day, marking the franchise’s 25th anniversary. The event speaks to growing consumer desires for elevated virtual entertainment during the ongoing COVID-19 pandemic, and can be accessed for free via the “Pokémon YouTube channel, Twitch channel and the 25th anniversary website.”
The Nintendo Switch Monster Hunter Edition is another notable example, and is a limited edition console bundle for fans of the interactive game. “The console bundle comes with the Nintendo Switch unit itself, which has been customized with a series of graphics from the Monster Hunter Rise game” and “comes with a download code to get the game on the console immediately along with the Deluxe Kit DLC and bonus material.”