Due to widespread school closures, children have been disproportionately impacted by the pandemic. To help kids get their education back on track, brands like the UK retailer Marks & Spencer launched the ‘Marks in Time’ initiative, which consists of archiving downloadable teaching resources to support at-home learning. Similarly, Asda teamed up with Dell to provide laptops to schools in need of resources for digital learning.
The March 2021 social good trends also show a major focus on initiatives aimed at helping those out of work due to the pandemic. For example, the platform OnwardUS Coalition aims to be a “one-stop resource” to help workers who were displaced by COVID-19 go back to work, including helping them find essential services.